However, in 2021, product claims drive black consumer purchases more than ingredient lists. 23. Globally, the industry is strong and only getting stronger. And, Did you know that the majority of US adults do not have straight hair? Veelocks is a UK-based, black-owned wig brand. Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons. 8. Black consumers in the US spend disproportionately on styling products. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. The personal care market will dominate as usual since it is projected to reach $268bn by 2025. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. Approximately 65% of services fell into this category. L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. She is a French-Haitian native and a London-based multihyphenate who is at the helm of her creative agency Haiti 73. 44. The majority of major black hair product retailers are not black-owned. 21. Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. 39% of black people in the US say theyre interested in spending more on black-owned hair and beauty products. Black consumers make up the bulk of spending. Im not going to just sit down and be thankful for the bread crumbs that youve given me, said Ms. Tomlinson. By 2024, the global hair and beauty industry is expected to be worth $510.8 billion (368 billion). 43. ORS understands that being fun, playful and speaking to everyone is the secret to selling well. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. 3. Weve focused on salons and self-employed hairdressers and therapists providing face-to-face treatments. During the first UK lockdown of 2020, the hair product that became most searched for in the UK was hair clippers, whose searches went up almost 700%. Industry revenues are expected to recover to this pre-COVID high by 2022. News flash: Black women know beauty. 13. However, American hairdressers knew how to use and promote the line. Return to normality sees online sales dip Figure 18: UK retail value sales of women's haircare products, by retail channel, 2020 and 2021; On-trend brands help retailers remain relevant; Value perceptions boost . 50% of black women believe that their natural hair and care are essential to their identities. There is a common thread amongst the biggest American music stars lately: most of them originate from the Caribbeans Rihanna is from Barbados, Nicky Minaj from Trinidad, Cardi B from Dominican Republic and Trinidad. There is also concern that changing the training standards could take customers from existing Black-owned salons. Learn the facts about the preferences of black hair industry consumers below. The sharp rise in Black-owned beauty brands has allowed African Americans to discover an entirely new world of products that are specifically geared towards them and . Every year the National Hair & Beauty Federation (NHBF) releases statistics giving an overview of the hairdressing, barbering and beauty businesses. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. You know how to style it, Ms. Tomlinson said. Black women perceive a social stigma against textured hair, substantiated by white womens devaluation of natural hairstyles. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. In 2019, the global hair care industry saw revenues of $12.9B. In London for example, you can go to Josh Hair to learn everything you need to know about hair styling. In five years, hair relaxer sales declined 25% from an all-time high of $750M. From 2012-2017, the industry saw an annual average growth rate of 1.8%. A five-year forecast of the market and noted trends. This seems like a commercial misstep. As lockdown lifted at the end of March 2021, the most in-demand service from hair and beauty professionals was, unsurprisingly, a haircut, which made up47% of all personal care bookings. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. Rose Meta Morgan, August 9, 1912 - December 16, 2008. 49. Black hair care products make up the largest single group of this market. Here are ten more important haircare industry statistics: In 2016, the United States hair industry statistics show more than 33% of the beauty and personal care segment worldwide, with 15% of the sales focused on haircare. (Franchise Help) Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014and growing. LOral s Mizani is a good example. The North East has the lowest number with 2,766 nail technicians. Currently, the market is about $1.5-2.0 billion/year in the United States. How much revenue do black hair brands contribute to the overall hair care market? Laimar Swarry, whose father owns Piranha Hair Studio in Leeds, England, having his hair styled by Qasim Sajjad at the studio. Nevertheless, in 2021 the United Kingdom was among the leading cosmetic consumers in Europe. 51% of black consumers use hair styling products, while only 34% of non-black consumers use styling products. There is no question that Black communities are underserved in Britain. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. Here's some PR risk management tips to help keep you on the right side of your clients. . The global hair care market will be worth $13.8B by 2025. Asia and Oceania held a combined 39% of the total cosmetic market back in 2018. Let resources go into Black hairdressers who can train white hairdressers how to do our hair.. Research carried out byAmerican Express Shop Smallpredicted the hair and beauty industry would grow 16% by 2023, to hit 56,484 independent salons. Check out our findings on the top ethnic hair care companies in the US, plus some interesting facts about black-owned ethnic hair and beauty products. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. 87% of black women say that health and safety are their most significant concerns when it comes to buying personal care products. Even as many Black stylists see the changing standards as deeply significant, others worry that the change could present new competition for Black barber shops and salons, which have painstakingly carved out a niche over the years. In addition to its high-quality wigs, the company offers custom wig services and private wig . Experts project that styling product spending among black consumers will decline from 2021 to 2025. Hair discrimination is rooted in systemic racism, and its purpose is to preserve white spaces. 1. If you dont understand the French mentality or have a strong network of relationships here its hard to find success. Black British women have high standards when it comes to hair care since they know a lot about products, hair extension networks and are really influenced by America and the Commonwealth Caribbean. From 2013 to 2016, black spending on hair perms and relaxers declined by 30.8%, and hair relaxers became the smallest segment of the black hair care market in 2020. Uju Marshall, the Nigerian fashion model to know. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. Theyre able to relate to the natural hair women as well as the relaxed hair one, the one that wants to dye her hair red or the one that wants to keep it curly. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Sales of shampoos and conditioners are the biggest contributors. Sign up to our newsletter and get exclusive hair care tips and tricks from the experts at All Things Hair. Is it true that France, while it stands as the biggest market, is hard to penetrate? The market is projected to grow from USD 77.15 billion in 2021 to USD 112.97 billion in 2028 at a CAGR of 5.6% during the 2021-2028 period. Brushing back the coils of her twist-out, Ms. Tomlinson said it had taken too long for broader society to recognize Afro hair as beautiful and worthy of care. Unilever. Looking on is Eddy Macina, a stylist who has learned his trade there. The natural hair movement died out as black people entered corporate workspaces in the 1980s. But inside the industry there is growing recognition that change is coming and is long overdue. However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. The US hair care sector is worth more than $83B, making it the largest hair care market in the world. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. Natural hair care made up 8.74 billion of the global hair care market in 2019. They didnt understand that there wasnt a strong network of Afro hair stylists across France. An assessment of the competitive landscape and market shares for major companies. Fola Kassim working on a customers hair at Peckham Palms salon in southeastern London. There were3,517 nail salonsin the UK in 2019, an increase of 56% over five years. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. Industry revenues are expected to recover to this pre-COVID high by 2022. Brazilian blowouts, press & curls, and protective hairstyles were the least-requested hair service in 2016, making up 15%, 255%, and 28% of services provided, respectively. I think hair relaxers will evolve and take on different forms. Its market share in Western Europe was estimated at 20% in 2019. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). 22. Having a familiarity with Afro-textured hair would be an improvement.. 48. Inquiry Before Buying. The industry has been nurtured and incubated by Black women from the ground up, said Margot Rodway-Brown, who owns the Natural Hair and Loc Bar, one of several salons that provide specialized services for natural Afro hair in Londons Brixton neighborhood, home to one of Britains largest Black communities. (ReportLinker, 2020) The sharp upturn in growth in South and South-East Asia in 2018 will slow down this year. How big is the beauty industry? Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. A reported432% spikein bookings at the end of lockdown in April 2021 (while not entirely unexpected) indicates the demand for hair and beauty treatments is likely to stay strong.